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Right way to validate an online business idea?

Idea threads

nomeus

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Mar 16, 2015
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Hello there,

So I have this idea for a subscription based business. Development of that idea might take some time and resources, so I kind of want to validate my idea. I have spoken with some of my friends and they say that it might actually work.

Next step is to create landing page (with product description and some early screenshots) and get same early subscribers to see if there is any interest in this product.

So my question is, what is the right way to drive traffic to my landing page? I mean quality traffic, not just some random cheap paid traffic? Shoud I use facebook ads or some blogs? It would be great to spend as little money as possible. (I will develop landing page myself)

Unfortunately I don't have any email lists. And I would like to involve blogs only when my product is lunched.

My plan is to run this landing page for a couple of weeks, until I get some response from subcribers, then I can invest time and resources in product development.

Thank you for investing your time reading this, and ... well hello fastlane community! :)

EDIT: Could please someone change this topics title to "Right way to drive traffic to your landing page?"
 
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G

GuestUser113

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hmmm.....

This may slide or not. Here goes.

9787541.jpg


http://okdork.com/resources/validate-business/
http://www.slideshare.net/shubrii/validation-cheatsheet-by-noah-kagan

@Andy Black
 

Andy Black

Help people. Get paid. Help more people.
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^^^ Lol...

...

You can find some content here: https://www.thefastlaneforum.com/co...dwords-24-for-three-clicks.58790/#post-443366

You won't be able to read some of the posts linked to in the above if you're not an INSIDERS.

The gist of it is:

1) Start with paid search... they should be the low hanging fruit (or better than low hanging fruit since they're already falling out of the tree - www.thefastlaneforum.com/community/threads/whats-better-than-low-hanging-fruit.59020)

2) Use the Google Keyword Planner and see what searches people are doing, and what the Google estimated volumes are.

3) Load a campaign in Google. Bid low and count impressions. If you can't get any impressions of your ads, then it could be that there's no-one searching. Maybe you then have to go and shake the tree (generate demand for your product/services)? Maybe try facebook now - check out www.isfbforme.com)

4) Where-ever you are starting to get impressions of your ads, analyse where the highest volume is that could be good potential sources of traffic (visitors). Focus on specific search terms or demographics. Keep the "traffic" consistent if you can, and increase bids a bit until you start getting some clicks. What's your CTR? Are your ads resonating with who-ever's seeing them?

5) If you can get a consistent stream of visitors, then try and get them to convert into a lead or sale (signup in your case?). What's your click-to-signup-rate? What's your cost-per-signup? Can you get any visitors to take any action?

6) Take it from there...


Maybe I should draw together all the posts I've scattered about the forum and create one specifically for these questions...


EDIT: And make sure your read these posts:
  1. https://www.thefastlaneforum.com/co...stake-2-our-landing-pages-dont-convert.52617/
  2. https://www.thefastlaneforum.com/community/threads/the-biggest-benefit-of-adwords.52440/
  3. https://www.thefastlaneforum.com/community/threads/are-you-only-buying-traffic.52527/
  4. https://www.thefastlaneforum.com/community/threads/launch-learn.52526/
 
Last edited by a moderator:

Andy Black

Help people. Get paid. Help more people.
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EPIC CONTRIBUTOR
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May 20, 2014
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Last edited by a moderator:

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
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Ireland
Worth a bump...
 

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