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Progress Thread Progress Thread: Sir Ingenious Collection

Discussion in 'The Fastlane' started by Sir Ingenious, Jul 9, 2013.

  1. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Hello fastlaners,

    I think I'm going to carry my process via this message thread to share my news, insights, and whatnot.

    Hopefully by making this thread in particular, I can accomplish 3 things simultaneously: inspire, learn and interact with and from you fellow fastlaners. Now with that out of the way, here goes nothing...

    As some of you may know, I delivered my 2 week notice to my manager last week. This week marks my last week on the job and it's already approaching Wednesday (this week cannot go by fast enough, ugh). This job has taught me a lot of things about life in general, however and I'm really thankful for all that life education that I've been given for the past 7-8 months in that job.

    Now, I'm ready to gracefully quit my prior endeavors and am fully prepared to fail. Yes, failing for me is an option because it's the only way I can succeed at what I'm about to do. I have absolutely nothing to lose and everything to gain.

    So far in my fastlane journey, I've completed the following tasks (in no order):
    1. Gotten a very reliable sunglasses manufacturer from Alibaba (this was surprisingly fast and easy)
    2. Gotten 3 samples of my product (sunglasses)
    3. Read 35-40 books on business and life (and counting)
    4. Read countless blogs on business and life
    5. Fully designed a logo for the company ('Sir Ingenious')
    6. Bought a website from GoDaddy (siringenious.com)
    7. Discovered my target market (trendy millennials that are into fashion and music)
    8. Created a story of my product ("Lenses, Music to Your Eyes")
    9. Somewhat studied my competition and gained influences (I aim to be the Supra of sunglasses, whereas Ray-Ban and Carrera are more sophisticated, Sir Ingenious is more trendy and younger)
    10. Bought a video camera (a cheap but hopefully reliable Panasonic HC-V10) for video marketing
    11. Shipped 1 of the sunglasses to powphotography.com to professionally take photographs of my sunglasses

    Things that I will do (in no order):
    1. Get the samples for sunglasses case, bag and cloth (this is currently underway)
    2. Produce a successful marketing video (with maybe iMovie and my new camera, unless if you have any other suggestions)
    3. Launch Kickstarter (the very last step)
    4. Retrieve product photos
    5. If the results of #4 is good, then I'll also ship the sunglasses case, bag and cloth for photos as well
    6. Survey the sunglasses at a mall (and record on video camera for #2)
    7. Survey the sunglasses on other platforms (facebook, forums, etc for #2 and 3)
    8. Create and complete a website (siringenious.com)


    That's it so far.

    Also, I plan to lose a roughly 40 more pounds (I weigh 218 lbs, planning to reach 180 lbs), so I will have lost a grand total of 300 pounds (from 485 lbs) from when I first began my weight loss journey 3 years ago through pure diet and exercise and a dramatic lifestyle change, no surgeries or tricks.

    Oh I almost forgot to mention above but I've attached 3 files (2 of them are blueprints of my sunglasses and 1 of them is the logo).



    I'll show off the professional photos of the sunglasses when they are done.


    Anyways, thanks for reading!

    Attached Files:

  2. forchunet
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    forchunet 30 kph FASTLANE INSIDER

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    Woah! Great progress. How did you validate the need for these sun glasses?
  3. Bigguns50
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    Bigguns50 160 kph Read The Millionaire Fastlane Speedway Pass

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    Good for you man. Quite a process it is. I look forward to seeing the pics. Did this manufacturer make your glasses from your design ?
  4. Amschel
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    Amschel 50 kph Read The Millionaire Fastlane Speedway Pass

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    What ROI do you promise your investors?
  5. Sir Ingenious
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    Forchunet - Thanks! Well, I essentially thought of a specific person in mind and fully designed a sunglasses for that person. And bam, there you go. What I'm doing is risky because the need isn't technically 'validated' yet... at least until I do the actual surveys soon in real life, to confirm things. However, my product should be easy to market or sell because I thought of a target market before making the product, not in reverse. While everyone else was selling generic sunglasses, I went the other way and decided to produce art with a story behind each and every shades I will hopefully market (and grow a collection).

    Anyways, I haven't spent over $1k, just to keep the prices at a minimum until I'm sure of things.

    My goal is to create art and something hopefully remarkable that it can't help but to spread from person to person. I hopefully didn't merely create a pair of sunglasses but what I'm selling is a story. And people will hopefully buy it. So, it's a lab that I'm running, not a factory. If I fail with this particular sunglasses, I'll just make better art. So, I'm not worried whatsoever and I'm really enjoying the process so far. :)


    Bigguns50 - Thanks, man! Yes, the manufacturer did indeed make the sunglasses based on the design that I've sent them. However, there were a few revisions involved but that's it. So, all I did was compose an illustration in Photoshop; the company produced a CAD file and then with approval, made the samples.
  6. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Well, I haven't really promised anything yet in Kickstarter because I haven't gotten around to launching the page yet... or actually signed up. I want that to be my very last step when everything else is in place, kind of like preparing to cook.

    But at the moment though, I've thought of several stuff that I can give to my investors like I'm thinking of a cool thank you postcard to the actual sunglasses with the cases, bag and cloth involved. Kinda like this: a) Postcard --> b) Cloth and Bag or Case --> c) Cloth, Bag and Case --> d) Sunglasses --> e) Sunglasses, Cloth, Bag and Case

    Maybe I'll fit in a postcard for b, c, d, and e above. Maybe not.
  7. F430
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    F430 10 kph

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    sounds good so far Ill be following your progress

    by the way if you ever need help with losing weight let me know. I do some freelancing work as a nutritional consultant. Helped my little brother lose 150lbs in less than a year and I've been lifting weights for years myself. let me know if your interested- I can help you setup an eating schedule for example (for free of course)
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  8. Vick
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    Nice work so far.

    So let me get this straight. You found some company on Alibaba to do the design/build mold/produce some samples for you for under $1,000. That's crazy. Am I missing something here.

    Who's your Lens supplier? is it the same company that built the frames?

    Seeing as you got some on hand, you should share some pics. Would love to see them.
  9. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Thanks, man. I did the designing of the sunglasses myself through Photoshop and then the company through Alibaba produced the samples and CAD. Altogether, with the 3 samples and the shipping, it was roughly $350 ($100 per sample and about $50 international shipping). I didn't need an account with the international shipment, as I just had them do all the work in regards in getting the product to my way. Outsourcing is an amazing technique!

    And that I get everything from 1 company; I think I just got pretty lucky in Alibaba when I hit jackpot with the right supplier in a short amount of time and least effort (only sent 3 or 4 separate e-mails to different suppliers before landing this one).

    I will deliver the pics, when those awesome photographs from powphotography.com gets done. And then I'll leave it up to y'all to evaluate them and see what's your opinions on them. Should be good. :)


    Woah! You helped your brother lose 150 pounds? Amazing! You're a really good brother.

    And thanks a bunch for the generous offer, you're really awesome. We could do some little collaboration with my diet (I wouldn't mind a fresh perspective on it, especially from someone experienced like yourself). PM me anytime!
  10. Sir Ingenious
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    So, let's see...

    Today, I agreed with my supplier that I'll pay roughly $310 next week for the samples of the case, bag and cloth for the sunglasses. And everything is proceeding as smoothly as possible.

    I'm really considering on getting a VA, just so I can outsource some stuff to them: gathering bloggers and related journalists to connect with. And getting a VA is definitely affordable (as low as $100 per month). Should be interesting to look into.

    At last but not least, I've ordered a book from Amazon, which arrived in the mail today. It's called "Give and Take" by Adam Grant. I felt that I needed to shift my mindset into a pure 'giver' and fully understand how they think and operate. I have a feeling that this skill set will serve me well during this lifetime. For example: the art of negotiation, the art of connecting, the art of selling, and etc are mastered by a good giver. In today's age, a good giver matters much more than ever before.

    Anyways, there's nothing much to report today.
  11. Vick
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    sounds good.

    Crazy how they only charged you 350 bux. I mean all you sent them was a drawing. Can't believe they made a CAD model(tons of work) then fabricated a personal mold(tons of expensive work) then did a small production run for you, then shipped everything over seas.

    Who's the manufacturer?
  12. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    My manufacturer and supplier goes by the name of Shenzhen Sifier Technology Co., LTD.

    If you need anything done (sunglasses in particular), I recommend them to you. Really nice people and amazing service thus far. And this is why I referred them outwardly, they are that amazing and I'm so lucky to have found them. :)

    All they do is give, give, give. So, in exchange, they got my service and hopefully for a long time.

    So today was good.

    I got an e-mail response back from the guys at powphotography.com, telling me that they've received my product and will shoot it tomorrow morning (Friday). So, I'm pretty excited about it and I can't wait to see the final photographs. When I get the photographs, I will run it by you guys, so stay tuned!

    Also, as my next to last day at work, I had a learning experience.

    I remember reading some other thread (can't remember which) and Vigilante mentioned that someone can finally take control over his life. Well, today at work, a co-worker made an error at his job, which the consequences could've been a major one but luckily, it wasn't. So, our coordinator swung by and scolded/lectured at him like he was an adolescent, giving him "one and only warning" speech and all. In front of two of us fellow co-workers (including myself). Ouch. And I felt really bad and embarrassed for him.

    He didn't speak for a while after that and I mean he was QUIET; he was like an ashamed dog that got yelled at by his master.

    At that point, I wanted to intervene and tell him to quit his job. Do something worth doing. And he deserves much better than that. But judging from experience, I don't want to give him unwarranted advice. So I didn't say anything, just patted his back and told him it was okay.

    The thing is though: I believe he's around 30-32 years old, roughly 7 years older than I. And he's being scolded like he's a dog. Or a child. Whatever. However, this makes me very glad that I have the insight as I do now and is able to make good choices at this point. I don't want to be anyone's dog at 32, let alone now. Screw that.

    And I've seen similar cases like the one explained above at the very same job not too long ago, except these people actually have children of their own. And they're roughly 35-40 years of age; I felt really embarrassed for them when I witnessed it. HOW can people be okay with being someone else's cog/dog/worker/etc? Yikes.

    Either you have a master or you are one, there's really no other way.

    Take control of your damn life. Because you can.
  13. Steele Concept
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    Steele Concept 60 kph FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    Good looks Sir Ingenious. It is sad that a lot of people lack the self esteem to stick up for themselves/defend themselves. A good solution for that guy would have been to tell that guy to fuck off or if he was concerned with his job to politely confront the demeaning individual after the situation.

    Public humiliation is a terrible tactic to try and change behavior patterns.

    I look forward to seeing your glasses man, speed on taking action and having some big cahonas to do it.
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  14. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Hello fastlaners,

    Day 1 of freedom.

    Tastes so great, feels so exciting and all.

    So, yesterday marked the last day of my job and I'm now a full-time entrepreneur. Also, there were several surprises in store that should be shared with you guys. But first, I got some camera equipments that came in the mail yesterday (finally!) and I'm going to get my product mailed back to me from the photographer.

    So, pictures taken by powphotography.com (and I really recommend their services), I hereby introduce you to 'The Flashlight', first installment in the Sir Ingenious Collection!

    flashlightad.jpg
    This one I made through Photoshop from one of the pictures below.

    flashlightfront.jpg

    flashlightfront2.jpg

    flashlightside.jpg

    flashlighttop.jpg

    Suggestions? Comments?

    Feel free to lay it all down here!
    3 people like this.
  15. TJPB
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    Are the lenses different colors when you look through them? Or is it only cosmetic? Those would look horrible on me.....I'm trying to think of who'd they'd look good on.

    Nice work on differentiating yourself though.
  16. liquidglass
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    liquidglass 110 kph Read The Millionaire Fastlane Speedway Pass

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    Good job on starting the ball rolling. When I first read your thread I was thinking man this guy is doing a lot of activity and not much action. But it looks like you're headed in the right direction.

    My advice for kickstarter read this: hacking kickstarter

    Also I do have a question, did you do all the work on the drawing yourself or did you use someone else? If you did it yourself and are interested in a very small freelance project I have something in mind for you. PM me.
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  17. Bigguns50
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    Wow....nice. I'm curious about the lens colors also. I've never seen two different lens colors. It's so crazy...that may be great for your branding.

    These words came to mind when I looked at your pics...hip, fashionable, upscale, female...and brand.

    I think they're a product that has a market for sure.
  18. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Thanks for the comment, man!

    Yeah, I realize that I'm taking a huge risk in having two different lens colors but that's what it's about - risk taking but being an artist. Here's how I think about it: either you can scale it back to "more of the same" among other products/services/businesses/etc, or be different, riskier and honest.

    And it's completely cosmetic - to enhance the experience of users. :)



    Thanks, man. I'm definitely taking action, doing bit by bit at a time. Altogether, they add up.

    And yes, I had a look at the link and it's awesome; I have that link saved in my bookmark at the moment as well. Thanks.

    I did the drawing (or the design, either way) all by myself in Illustrator/Photoshop and then sent the designs to China to create a CAD drawing and mold based off my drawing. Also, I'll be glad to hit you up via PM.

    At last but not least, I'll say this out here but if anyone wants some design work done at some point, feel free to PM me. And consider my services as a volunteer work for fastlaners too, no charge. It's just me giving my support to aspiring entrepreneurs in any way I can.


    Thank you, man.

    I wanted to create a story which is essential for branding. When you create a target market and then a story, marketing becomes a 1,000 x easier. That's the secret to marketing: making a compelling story AFTER you find your target market. Facebook, Twitter, SEO, etc are just maximizers.

    If I ever get a chance to design another sunglasses, it will be even crazier.


    And at last but not least: does anyone think I should copyright these asap? I'm thinking of doing so sometimes next week; it doesn't cost much either. How soon do you fellow fastlaners copyright your stuff right after invention? Like asap or what?
  19. ManWithABeard
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    Actually diggin' the shades. I am a huge shades fiend, so my brain is on the brink of saying "shut up and take my money"

    Also, really diggin' the logo and the font used on the logo and your product mock-ups/samples. Keep using that, it's fresh and almost sort of retro. Good looks.
  20. Vick
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    do you have other styles? or just the one frame?
  21. Sir Ingenious
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    Sir Ingenious 110 kph Speedway Pass

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    Thanks for the compliment, man. Much appreciated.

    What sort of shades do you wear?

    And yes, I was aiming towards retro. It's nice to see that you have gotten the story!


    Hey, this shade is the only shade that will be launching; I figure that I ought to start out with baby steps but I do plan on releasing some more shades in the future whether or not this one gets off the ground.

    One question for you: what sort of shades would you like to see in the collection? Feel free to collaborate!


    And at last but not least, I tweaked up the poster in Photoshop for a bit, what do you guys think?

    flashlightad.jpg
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  22. r6203
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    r6203 90 kph FASTLANE INSIDER Read The Millionaire Fastlane Speedway Pass

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    Amazing.

    I read your story a few days ago and I'm happy to see you're still on the ball.
    The first thing that came to my mind by looking at your poster were the "old Coca Cola posters". So I think you've done a great job so far!


    Keep it up!
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  23. Sir Ingenious
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    Thanks!

    I looked at tons of old vintage magazine ads from the 70's and 80's to get an inspiration of retro. I love everything vintage, especially from those times. There's something fascinating in terms of fashion and style in that era, so I went with it. What do you think about the old vintage look? Cool?

    Oh here's some links too:

    1) http://www.flickr.com/photos/rchappo2002/sets/72157603981005257/
    2) http://www.flickr.com/search/?q=1980's ads
    3) http://mirror80.com/2011/11/a-1980s-graphic-design-revival/

    Just to give you an idea of where I gather my inspirations.


    And as for today, there's nothing much to report but hopefully, progress will be made tomorrow. I'm getting ready to make some moves if things go according to plan as I expect. Like, I plan to order up some samples of sunglasses case, cloth and bag from my supplier and then hopefully, my sunglasses arrives from the photography studio in the next few days.

    When my sunglasses arrive, I plan to take it and go survey all over the mall (and rack up some e-mails for a list) just to get myself 'out there' and such. Anyone has any suggestions or ideas as far as getting yourself out there? Or anything else in general? Anyways, stay tuned for tomorrow when I make some moves.
  24. ManWithABeard
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    I wear the wayfarer styles alot, my favorite style, recently got back into aviator shades as I got back into shape. Keep up the good work my man, diggin' the poster too!
  25. jazzfreak11
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    jazzfreak11 25 kph Read The Millionaire Fastlane

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    DAMN. Great shades, great design and branding throughout. There's definitely a retro resurgence going on right now so I think you may find people really like the whole aesthetic right off the bat.

    One question re: the slogan. "Launching Music Through Our Lenses"... do you plan on launching a record label associated with the brand? Because if not, that slogan could be confusing. It's also not very sexy- sounds a little too much like a nonprofit or something more formal and not enough like a stylish sunglasses brand. "Music To Your Eyes" was better, if you ask me.
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