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Peter Thiel’s Zero To One : Book Notes

For any book discussion

vinylawesome

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Zero To One is an exercise in thinking. It’s about questioning and rethinking received wisdom in order to create the future.
peter-thiel.jpg


Here are eight lessons I took away from the book:

--------------------------------------------------------------------------------------------


1. Like Heraclitus, who said that you can only step into the same river once, Thiel believes that each moment in business happens only once.

"The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

Of course, it’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange."


2. There is no formula for innovation.

"The paradox of teaching entrepreneurship is that such a formula (for innovation) cannot exist; because every innovation is new and unique, no authority can prescribe in concrete terms how to be more innovative. Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas."

3. The best interview question you can ask.

"Whenever I interview someone for a job, I like to ask this question: “What important truth do very few people agree with you on?”

This is a question that sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.

Most commonly, I hear answers like the following:

“Our educational system is broken and urgently needs to be fixed.”

“America is exceptional.”

“There is no God.”

These are bad answers. The first and the second statements might be true, but many people already agree with them. The third statement simply takes one side in a familiar debate. A good answer takes the following form: “Most people believe in x, but the truth is the opposite of x.”


What does this have to do with the future?

"In the most minimal sense, the future is simply the set of all moments yet to come. But what makes the future distinctive and important isn’t that it hasn’t happened yet, but rather that it will be a time when the world looks different from today. … Most answers to the contrarian questions are different ways of seeing the present; good answers are as close as we can come to looking into the future."

4. A new company’s most important strength

"Properly defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think."

5. The first step to thinking clearly

Our contrarian question – What important truth do very few people agree with you on? — is difficult to answer directly. It may be easier to start with a preliminary: what does everybody agree on?”

“Madness is rare in individuals
—but in groups, parties, nations and ages it is the rule.”
— Nietzche (before he went mad)


If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth.

[…]

Conventional beliefs only ever come to appear arbitrary and wrong in retrospect; whenever one collapses we call the old belief a bubble, but the distortions caused by bubbles don’t disappear when they pop. The internet bubble of the ‘90s was the biggest of the last two decades, and the lessons learned afterward define and distort almost all thinking about technology today. The first step to thinking clearly is to question what we think we know about the past."

Here is an example Thiel gives to help illuminate this idea.

"The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today:

1. Make incremental advances — “Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward.”

2. Stay lean and flexible — “All companies must be lean, which is code for unplanned. You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, iterate, and treat entrepreneurship as agnostic experimentation.”

"3. Improve on the competition — “Don’t try to create a new market prematurely. The only way to know that you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.”

4. Focus on product, not sales - “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.”

These lessons have become dogma in the startup world; those who would ignore them are presumed to invite the justified doom visited upon technology in the great crash of 2000. And yet the opposite principles are probably more correct.

1. It is better to risk boldness than triviality.
2. A bad plan is better than no plan.
3. Competitive markets destroy profits.
4. Sales matters just as much as product.”

To build the future we need to challenge the dogmas that shape our view of the past. That doesn’t mean the opposite of what is believed is necessarily true, it means that you need to rethink what is and is not true and determine how that shapes how we see the world today. As Thiel says, “The most contrarian thing of all is not to oppose the crowd but to think for yourself."

6. Progress comes from monopoly, not competition.

"The problem with a competitive business goes beyond lack of profits. Imagine you’re running one of those restaurants in Mountain View. You’re not that different from dozens of your competitors, so you’ve got to fight hard to survive. If you offer affordable food with low margins, you can probably pay employees only minimum wage. And you’ll need to squeeze out every efficiency: That is why small restaurants put Grandma to work at the register and make the kids wash dishes in the back.

A monopoly like Google is different. Since it doesn’t have to worry about competing with anyone, it has wider latitude to care about its workers, its products and its impact on the wider world. Google’s motto—”Don’t be evil”—is in part a branding ploy, but it is also characteristic of a kind of business that is successful enough to take ethics seriously without jeopardizing its own existence. In business, money is either an important thing or it is everything. Monopolists can afford to think about things other than making money; non-monopolists can’t. In perfect competition, a business is so focused on today’s margins that it can’t possibly plan for a long-term future. Only one thing can allow a business to transcend the daily brute struggle for survival: monopoly profits.

So a monopoly is good for everyone on the inside, but what about everyone on the outside? Do outsize profits come at the expense of the rest of society? Actually, yes: Profits come out of customers’ wallets, and monopolies deserve their bad reputation—but only in a world where nothing changes.

In a static world, a monopolist is just a rent collector. If you corner the market for something, you can jack up the price; others will have no choice but to buy from you. Think of the famous board game: Deeds are shuffled around from player to player, but the board never changes. There is no way to win by inventing a better kind of real-estate development. The relative values of the properties are fixed for all time, so all you can do is try to buy them up.

But the world we live in is dynamic: We can invent new and better things. Creative monopolists give customers more choices by adding entirely new categories of abundance to the world. Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making it better."

7. Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past.

Marx and Shakespeare provide two models that we can use to understand almost every kind of conflict.

"According to Marx, people fight because they are different. The proletariat fights the bourgeoisie because they have completely different ideas and goals (generated, for Marx, by their very different material circumstances). The greater the difference, the greater the conflict.

To Shakespeare, by contrast, all combatants look more or less alike. It’s not at all clear why they should be fighting since they have nothing to fight about. Consider the opening to Romeo and Juliet: “Two households, both alike in dignity.” The two houses are alike, yet they hate each other. They grow even more similar as the feud escalates. Eventually, they lose sight of why they started fighting in the first place.”

In the world of business, at least, Shakespeare proves the superior guide. Inside a firm, people become obsessed with their competitors for career advancement. Then the firms themselves become obsessed with their competitors in the marketplace. Amid all the human drama, people lose sight of what matters and focus on their rivals instead.

[…]

Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past."

8. Last can be first

"You’ve probably heard about “first mover advantage”: if you’re the first entrant into a market, you can capture significant market share while competitors scramble to get started. That can work, but moving first is a tactic, not a goal. What really matters is generating cash flows in the future, so being the first mover doesn’t do you any good if someone else comes along and unseats you. It’s much better to be the last mover – that is, to make the last great development in a specific market and enjoy years or even decades of monopoly profits.

Grandmaster José Raúl Capablanca put it well: to succeed, “you must study the endgame before everything else.”


Source: http://www.farnamstreetblog.com/2014/09/peter-thiel-zero-to-one/
 
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Iwokeup

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Thanks for the summary. A lot of what he says is also emphasized in "Ready. Fire. Aim" by Masterson too.
 

GreatestManEver

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Thank you for writing this up, I don't like spending time to read a 300 page book, when that knowledge could have been put in 30 pages, any way I don't mind reading more, if there is more you can think about, what this book teaches you, please share.
 
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GreatestManEver

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Thanks for the summary. A lot of what he says is also emphasized in "Ready. Fire. Aim" by Masterson too.
What's with every one talking about this book on the forum, is it really that good, will I learn a lot from it, I have already read so much, Iworkup if you would like to do a detailed summary of the book, I would love to read that summary, feel free to be as detailed as you like. If not that's totally cool as well.
 
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Veloce Grey

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What's with every one talking about this book on the forum, is it really that good, will I learn a lot from it, I have already read so much, Iworkup if you would like to do a detailed summary of the book, I would love to read that summary, feel free to be as detailed as you like. If not that's totally cool as well.
On the off chance that Mr Wokeup is busy and doesn't want to spend his time writing book summaries on request, you could always explore one of the many sites that provide such a service rather cheaply.

Or simply use a search and I'm sure you can get the gist of it fairly quickly.

Failing either of those options you could consider buying it if so many people recommend it.

If you aren't going to take the action to find the info yourself, what chance of you taking any action off whatever happens to be inside anyway?
 

Ninjakid

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Seems like a good read. I'm tempted to read the whole thing now, but I just barely have a life outside of work right now =/
 

theag

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Thank you for writing this up, I don't like spending time to read a 300 page book, when that knowledge could have been put in 30 pages, any way I don't mind reading more, if there is more you can think about, what this book teaches you, please share.
What's with every one talking about this book on the forum, is it really that good, will I learn a lot from it, I have already read so much, Iworkup if you would like to do a detailed summary of the book, I would love to read that summary, feel free to be as detailed as you like. If not that's totally cool as well.
Good attitude. You will make it far thinking like that.
 
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GreatestManEver

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On the off chance that Mr Wokeup is busy and doesn't want to spend his time writing book summaries on request, you could always explore one of the many sites that provide such a service rather cheaply.

Or simply use a search and I'm sure you can get the gist of it fairly quickly.

Failing either of those options you could consider buying it if so many people recommend it.

If you aren't going to take the action to find the info yourself, what chance of you taking any action off whatever happens to be inside anyway?

I know there are services that sell summaries, I use them all the time, I recently wrote a post about how people should use these summary services a few days ago.

When some one from this forum, and some one that read TMF , writes a summaries I tend to pay more attention to it, I read a lot of his posts, so I know I can put more weight in what he says, then some guy in the slow lane writing summaries, won't be the same.

I take action, but thank you for your words, If I though some one wasn't taking action, I would probably say the same to them.

My time is the most important thing I have, I'm very careful on what I spend it on.
 

GreatestManEver

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Good attitude. You will make it far thinking like that.

Thank you, my time is the most important thing I have, and I have read too many 300 page book, where the guy takes 20 hours to teach me one thing or one idea, that I could have learned reading 20 pages, its like the first 1 year of college, where they make you learn all the stuff you already know.
 

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I would read a summary of a book by a novice, like Four Hour Workweek or Blink.

I always make sure to read the full version of books by and about billionaires, like Zero to One or the autobiography of Benjamin Franklin.

I want to think like the big boys. So I read the full version and try and get in their head.

I am a slow reader and Zero to One only took me two days of light reading and was worth EVERY FREAKING MINUTE.
 
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GreatestManEver

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I would read a summary of a book by a novice, like Four Hour Workweek or Blink.

I always make sure to ead the full version of books by and about billionaires, like Zero to One or the autobiography of Benjamin Franklin.

I want to think like the big boys. So I read the full version and try and get in their head.

I am a slow reader and Zero to One only took me two days of light reading and was worth EVERY FREAKING MINUTE.
Thanks good advice.
 

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Iwokeup

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What's with every one talking about this book on the forum, is it really that good, will I learn a lot from it, I have already read so much, Iworkup if you would like to do a detailed summary of the book, I would love to read that summary, feel free to be as detailed as you like. If not that's totally cool as well.
Are you kidding me?

Look mate, I'm pretty busy too. Just finishing night shift (7p-7a) ten of ten.

That means 120 hours of balls to the wall patient care in 240 total hours. I'm exhausted when I get home.
.
.
.
.
I'm making time to read the damned book.

Just think of the excitement you'll feel when the book arrives in your mailbox! You'll get your drink, sit down, open the cover, and then you'll begin to see for yourself what everyone is talking about.

Good luck!
 
G

GuestUser113

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Are you kidding me?

Look mate, I'm pretty busy too. Just finishing night shift (7p-7a) ten of ten.

That means 120 hours of balls to the wall patient care in 240 total hours. I'm exhausted when I get home.
.
.
.
.
I'm making time to read the damned book.

Just think of the excitement you'll feel when the book arrives in your mailbox! You'll get your drink, sit down, open the cover, and then you'll begin to see for yourself what everyone is talking about.

Good luck!


45WW0wy.gif
 

csalvato

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Are you kidding me?

Look mate, I'm pretty busy too. Just finishing night shift (7p-7a) ten of ten.

That means 120 hours of balls to the wall patient care in 240 total hours. I'm exhausted when I get home.
.
.
.
.
I'm making time to read the damned book.

Just think of the excitement you'll feel when the book arrives in your mailbox! You'll get your drink, sit down, open the cover, and then you'll begin to see for yourself what everyone is talking about.

Good luck!
To play devil's advocate, it sounds like he does a lot of reading and is trying to figure out the best way to find balance in reading too much and working...
 
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Iwokeup

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I get it. But sometimes you just have to dive into the mind of the author. Like... The summary version of TMF isn't close to the experience of reading it through. This is one of those books. Not too much fluff if you're starting out like I am.
 

theag

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To play devil's advocate, it sounds like he does a lot of reading and is trying to figure out the best way to find balance in reading too much and working...
He simply sounds like a lazy slob to me.
 

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rkmalo1

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Great book. Highly recommend reading it as well. Peter Thiel is awesome, he's obviously made a great career as a contrarian investor, someone I like to follow.

For those that don't read, this is an amazing podcast on that expands on vinyl's summary:

http://www.stitcher.com/podcast/sta...ter-thiel-what-the-future-looks-like-35412061

Side note: I really hope @MJ DeMarco will go on Altucher's podcast when you're finished with the next book. He seems to have a very large audience, thinks like you/us and he asks great questions...I know he did the AMA here so...
 
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I normally would just ignore negative posts, there’s no value in getting reactionary, specially on the internet, but I been learning from a lot of you over the past few years, might even need advice from some of you one day, so let me clarify. I also got to be careful of what I say on this forum, things can get taken out of context, since all you know of me is based on my few messages.

I have 13 books on my to read list, I’m thinking of adding #14 and #15, which would be “ready fire aim” and "Super Intelligence", these are the books that I actually want to read whole, I normally separate my reading to 2 things, books that I will read whole, and books that I will get summaries on. The books that are 80% fluff are the books I get summaries on, books that are like TMF are books that I read whole. I devote time every day to reading new books, I have a lot of other things I need to get done, and I have a deep dislike for anything that wastes my time. I’m very careful of where I spend my time, time is life and things that take my time take a piece of my life.

I love to read, but only things that are worth reading, only real difference between modern man and a cave man is knowledge. Knowledge makes the difference between living in a cave and living in a sky scraper.

To play devil's advocate, it sounds like he does a lot of reading and is trying to figure out the best way to find balance in reading too much and working...
Some one get’s it, thank you.

Are you kidding me?
Look mate, I'm pretty busy too. Just finishing night shift (7p-7a) ten of ten.
That means 120 hours of balls to the wall patient care in 240 total hours. I'm exhausted when I get home.
.
.
.
.
I'm making time to read the damned book.
Just think of the excitement you'll feel when the book arrives in your mailbox! You'll get your drink, sit down, open the cover, and then you'll begin to see for yourself what everyone is talking about.
Good luck!

Hey Doc I been following your posts for a while, I learned a lot from them, thank you. If you notice in my language I say things like “if you would like” “If not that's totally cool as well”, I wasn’t asking you to write one, I was simply trying to say if you wrote one, I would love to read it. I always find what you post of value, my apologies if it came out the wrong way.
 

Mineralogic

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I would read a summary of a book by a novice, like Four Hour Workweek or Blink.

I always make sure to read the full version of books by and about billionaires, like Zero to One or the autobiography of Benjamin Franklin.

I want to think like the big boys. So I read the full version and try and get in their head.

I am a slow reader and Zero to One only took me two days of light reading and was worth EVERY FREAKING MINUTE.

Did Thiel mention the part where aligning with elite such as Bilderberg's really opened up his success and continued success?
 

HighestVantage

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Zero To One is an exercise in thinking. It’s about questioning and rethinking received wisdom in order to create the future.
peter-thiel.jpg


Here are eight lessons I took away from the book:

--------------------------------------------------------------------------------------------


1. Like Heraclitus, who said that you can only step into the same river once, Thiel believes that each moment in business happens only once.

"The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.

Of course, it’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange."


2. There is no formula for innovation.

"The paradox of teaching entrepreneurship is that such a formula (for innovation) cannot exist; because every innovation is new and unique, no authority can prescribe in concrete terms how to be more innovative. Indeed, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas."

3. The best interview question you can ask.

"Whenever I interview someone for a job, I like to ask this question: “What important truth do very few people agree with you on?”

This is a question that sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.

Most commonly, I hear answers like the following:

“Our educational system is broken and urgently needs to be fixed.”

“America is exceptional.”

“There is no God.”

These are bad answers. The first and the second statements might be true, but many people already agree with them. The third statement simply takes one side in a familiar debate. A good answer takes the following form: “Most people believe in x, but the truth is the opposite of x.”


What does this have to do with the future?

"In the most minimal sense, the future is simply the set of all moments yet to come. But what makes the future distinctive and important isn’t that it hasn’t happened yet, but rather that it will be a time when the world looks different from today. … Most answers to the contrarian questions are different ways of seeing the present; good answers are as close as we can come to looking into the future."

4. A new company’s most important strength

"Properly defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think."

5. The first step to thinking clearly

Our contrarian question – What important truth do very few people agree with you on? — is difficult to answer directly. It may be easier to start with a preliminary: what does everybody agree on?”

“Madness is rare in individuals
—but in groups, parties, nations and ages it is the rule.”
— Nietzche (before he went mad)


If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth.

[…]

Conventional beliefs only ever come to appear arbitrary and wrong in retrospect; whenever one collapses we call the old belief a bubble, but the distortions caused by bubbles don’t disappear when they pop. The internet bubble of the ‘90s was the biggest of the last two decades, and the lessons learned afterward define and distort almost all thinking about technology today. The first step to thinking clearly is to question what we think we know about the past."

Here is an example Thiel gives to help illuminate this idea.

"The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today:

1. Make incremental advances — “Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward.”

2. Stay lean and flexible — “All companies must be lean, which is code for unplanned. You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, iterate, and treat entrepreneurship as agnostic experimentation.”

"3. Improve on the competition — “Don’t try to create a new market prematurely. The only way to know that you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.”

4. Focus on product, not sales - “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.”

These lessons have become dogma in the startup world; those who would ignore them are presumed to invite the justified doom visited upon technology in the great crash of 2000. And yet the opposite principles are probably more correct.

1. It is better to risk boldness than triviality.
2. A bad plan is better than no plan.
3. Competitive markets destroy profits.
4. Sales matters just as much as product.”

To build the future we need to challenge the dogmas that shape our view of the past. That doesn’t mean the opposite of what is believed is necessarily true, it means that you need to rethink what is and is not true and determine how that shapes how we see the world today. As Thiel says, “The most contrarian thing of all is not to oppose the crowd but to think for yourself."

6. Progress comes from monopoly, not competition.

"The problem with a competitive business goes beyond lack of profits. Imagine you’re running one of those restaurants in Mountain View. You’re not that different from dozens of your competitors, so you’ve got to fight hard to survive. If you offer affordable food with low margins, you can probably pay employees only minimum wage. And you’ll need to squeeze out every efficiency: That is why small restaurants put Grandma to work at the register and make the kids wash dishes in the back.

A monopoly like Google is different. Since it doesn’t have to worry about competing with anyone, it has wider latitude to care about its workers, its products and its impact on the wider world. Google’s motto—”Don’t be evil”—is in part a branding ploy, but it is also characteristic of a kind of business that is successful enough to take ethics seriously without jeopardizing its own existence. In business, money is either an important thing or it is everything. Monopolists can afford to think about things other than making money; non-monopolists can’t. In perfect competition, a business is so focused on today’s margins that it can’t possibly plan for a long-term future. Only one thing can allow a business to transcend the daily brute struggle for survival: monopoly profits.

So a monopoly is good for everyone on the inside, but what about everyone on the outside? Do outsize profits come at the expense of the rest of society? Actually, yes: Profits come out of customers’ wallets, and monopolies deserve their bad reputation—but only in a world where nothing changes.

In a static world, a monopolist is just a rent collector. If you corner the market for something, you can jack up the price; others will have no choice but to buy from you. Think of the famous board game: Deeds are shuffled around from player to player, but the board never changes. There is no way to win by inventing a better kind of real-estate development. The relative values of the properties are fixed for all time, so all you can do is try to buy them up.

But the world we live in is dynamic: We can invent new and better things. Creative monopolists give customers more choices by adding entirely new categories of abundance to the world. Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making it better."

7. Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past.

Marx and Shakespeare provide two models that we can use to understand almost every kind of conflict.

"According to Marx, people fight because they are different. The proletariat fights the bourgeoisie because they have completely different ideas and goals (generated, for Marx, by their very different material circumstances). The greater the difference, the greater the conflict.

To Shakespeare, by contrast, all combatants look more or less alike. It’s not at all clear why they should be fighting since they have nothing to fight about. Consider the opening to Romeo and Juliet: “Two households, both alike in dignity.” The two houses are alike, yet they hate each other. They grow even more similar as the feud escalates. Eventually, they lose sight of why they started fighting in the first place.”

In the world of business, at least, Shakespeare proves the superior guide. Inside a firm, people become obsessed with their competitors for career advancement. Then the firms themselves become obsessed with their competitors in the marketplace. Amid all the human drama, people lose sight of what matters and focus on their rivals instead.

[…]

Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past."

8. Last can be first

"You’ve probably heard about “first mover advantage”: if you’re the first entrant into a market, you can capture significant market share while competitors scramble to get started. That can work, but moving first is a tactic, not a goal. What really matters is generating cash flows in the future, so being the first mover doesn’t do you any good if someone else comes along and unseats you. It’s much better to be the last mover – that is, to make the last great development in a specific market and enjoy years or even decades of monopoly profits.

Grandmaster José Raúl Capablanca put it well: to succeed, “you must study the endgame before everything else.”


Source: http://www.farnamstreetblog.com/2014/09/peter-thiel-zero-to-one/

Thanks. I read this as well, and it was a really fantastic book. Thanks for sharing an accurate summery. I'd come back to read it.
 
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Tom.V

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Just started reading this last night, about 20% through, really incredible points scattered through it. Highly recommended!
 

Iwokeup

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Hey Doc I been following your posts for a while, I learned a lot from them, thank you. If you notice in my language I say things like “if you would like” “If not that's totally cool as well”, I wasn’t asking you to write one, I was simply trying to say if you wrote one, I would love to read it. I always find what you post of value, my apologies if it came out the wrong way.
No worries. Sorry if I blew up at you.

As far as the book being worth your time to fully read: YES

Lots of books recommended around here are good motivational books but low yield on actionable info. "Ready. Fire. Aim" is filled with lots of actionable information, especially at the budding entrepreneur stage that I'm at. YMMV.
 

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No worries. Sorry if I blew up at you.

As far as the book being worth your time to fully read: YES

Lots of books recommended around here are good motivational books but low yield on actionable info. "Ready. Fire. Aim" is filled with lots of actionable information, especially at the budding entrepreneur stage that I'm at. YMMV.

It's all good. Thanks for letting me know what you think of the book Doc, love books with actionable information, I look forward to reading it.
 
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Was reading it and had to return it back to the Library, look forward to finishing it ASAP.

Insightful so far.
 

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