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How to make most dull, boring, inefficient thing sound COOL!!!

kph200

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BATTERY - They are so important but everyone has had tons of unpleasant experience dealing with them, in fact the number of portable gadgets we use not a single day goes by without battery failing us.
So how do you sell batteries ???? Watch Elon Musk do it in such a cool way.


Elon Musk delivered such a fantastic presentation, doesn't waste time gives all details about the product under 20 minutes. Short, powerful and so not boring way to present a product.
 
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Formless

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He didn't really do very much. I saw this and thought he was a mediocre speaker at best.

THE PRODUCT sold itself because the people in the room knew its implications. I know this goes against the copywriting grain, but sometimes you don't need to tell people 'what's in it for them.' Sometimes the product just explains itself.
 

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