Facebook Likes To Webpage - Whats the point?

[eqttrdr]

Sorry.. I just dont get it and I cannot figure it out.

Sure.. getting people to like your Facebook page is great because now your posts will appear on some of their newsfeeds and you also gain a list of people interested in your business that you can advertise to..

However... when people put the "like" button on their website page... whats the point?

they dont get subscribed to your FB page, you dont get any data about them, no useful or actionable information is captured and after my own testing found visitors on my site will click a like button on my website just because its there.. not that they are actually interested in the product or would ever buy it.

So what exactly is the point of a "like" button on your website page? I feel it serves ZERO purpose but obviously I am wrong here because its on every ecommerce site and even this own forum....

I HAVE to be missing something....

FB "page like" I get... FB "website like" I dont

 

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[TaylorB]

It proves pre selection of other consumers. The more something is liked the higher the perceived value. Goes with almost anything in life.

 

[theag]

Well you cant just throw some buttons on your page and expect them to magically make you rich. Just because everybody has the button doesnt mean that everybody SHOULD have it and SHOULD have it placed at that spot. Most people just dont know better and do what everybody is doing (like you).

Use social buttons strategically in the right spots to get people to be ambassadors for your brand. When are people most likely to click like or share? After they bought, or even better, after they received your product and love it. Even better if the like/share is personalized and not just a link to your generic product page. So, find a way to let them share that moment with their friends -> profit.

 

[Javier]

I don't know how well it works on an ecommerce site but on some of my sites people using the fb button to share brings in traffic. The most social traffic is from FB, but from sharing, not having an fb page which is now worthless unless you pay or have very high interaction from followers and therefore still get decent reach.

 

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[MJ DeMarco]

So what exactly is the point of a "like" button on your website page?

It's a supplement to your customer list. And lists in business are everything.

Just to give you an example, anytime I share forum content on my FB page the forum traffic jumps by about 20%. So is "more traffic" a good enough answer for you?

 

[eqttrdr]

So is "more traffic" a good enough answer for you?

yes.. if I were referring to a FB page like... 100% agree

I am talking about a website page FB "like" click... the traffic is already on your website to click the like button.

Not referring to FB page likes

 

[MJ DeMarco]

I am talking about a website page FB "like" click... the traffic is already on your website to click the like button.

Most of the traffic here is unregistered. If they click LIKE I have a chance to reach them, even if they maybe only visited for 15 minutes. I have no way of reaching unregistered traffic.

 

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