Best price points for clothing industry?

[brycer9]

Sales are starting to roll in, and I want to make the most out of this.

We sell cosplay costumes and our items range from $50-400, so what would you say are optimal price points as far as conversions? (For example, 189.99 or 164.99) Most sales are coming from ebay

I know testing is the best way to find out, but if someone could give me a starting point for my testing that would be great help

 

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[Toushi]

I would recommend split testing different price points, tracking the sales and see which ones hit off, I donno if youve looked at completed listings on ebay yet...

 

[jon.a]

When Mrs jon.a and I have our computer store in the last century, I used to like weird price points like $3.46 $8.21 $19.73 I thought it looked like we gave some thought to what we chose to price at.

 

[brycer9]

Thanks! I've done some testing since the first post and I've found a few sweet spots as far as pricing. So I'll help out anyone else who is also wondering about price points

Here's what I've learned

-You should end alot of your items with the number 9 for more conversions
-69.99 performs alot better than 59.99
-289.99 is a good price point
-239.99 and 139.99 are good price points
-for your most luxurious/top quality items, it is probably be best to end in .00 instead of .99 (example: 200.00)

will update later with more tips if you guys are interested

 

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[Genium]

Definitely interested in this. I think the price is far less important than conveying uncomparable value though. For me, if I see something that really appeals to me, I dont care about the price unless its outrageous. Not saying certain price points don't matter though

 

[brycer9]

Thanks Genium. I totally agree with you. I also do alot of testing with the copy and percieved value to end user. price is like the paint

 

[1step]

You can really start affecting conversions when you can have multiple offers on one page using psychology. I dont think it would be possible on ebay, and I cant really think of a way it would be possible for you in your niche but maybe once you read this you can come up with a way.

I read an interesting article about decoy pricing. It was a news letter that could be bought in print or web versions, there were 3 offers, web only for 59, print only for 125 or print and web for 125. 80+ percent chose print and web for 125 (rest chose web only). when they removed the print only version for 125, and only offered web for 59 and print + web for 125 then 70% chose web only for 59. The finding was pretty obvious, once they added in the decoy price everyone wanted the "value buy" of print and web for $125.

How can you work this into your business?

 

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[brycer9]

That's funny 1step, I posted the exact same article/video on the fastlane forum not too long ago. it's a very interesting concept. I could use this with having 3 different shipping options, (for example: 10-15 days for 9.99, 5 day shipping for 21.99, and next day shipping for 22.99) but then again I use free shipping for all listings as thats our store policy

The only other way I can think of for ebay is to have a separate section in your ebay listings that shows 3 promo products: one for 59.99, one for 147.99, and the hottest one of them all for 149.99

 

[1step]

If you have a large number of costumes at say the $100 price point you could do 1 for 100, 2 for 200, 3 for 200. I would assume a large number are only buying 1 costume so this is a way to raise your average customer value.