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Automated Marketing - Mautic

Marketing, social media, advertising

healthstatus

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Over the weekend I installed the http://Mautic.org software (open source) on one of my sites to see how it rolls. I spent about 7 hours going from 0 to server installation, configuring and setup, adding emails, creating campaigns, designing 2 forms and replacing the old ones from my site and getting it all wired to do what it is supposed to do.

Overall, I think it is pretty slick. You can assign points visitors based on page views, filling in forms, opening emails, you can create a mail sequence and move them along your funnel until it is time to get personal with them and the system is supposed to be capable of moving them into a CRM solution (maybe next weekends project). Would love to discuss with anyone, or if you have a good open source CRM that is solid, would like to hear about that as well.

I will probably run it a month before I start seriously looking at adding it to my high traffic site, but so far it looks solid. Anyone with a SaaS or similar product that wants to automate the front end and weed out some of the tire kickers, this would be worth taking a look at.
 
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Kevin Peter

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Whoa! A open source this effective o_O Is this an marketing automation tool integrated with an in-built CRM?
How well do you compare and rate it with Marketo or Hubspot?
Also, not to leave Mail Chimp.

Very curios to know you're inputs.
 

healthstatus

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Read Fastlane!
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Apr 11, 2011
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How well do you compare and rate it with Marketo or Hubspot?
Also, not to leave Mail Chimp.
This does NOT have built in CRM, but can move leads into your CRM (some CRM packages), it does interface to Mail Chimp (and a few other email providers). Super easy to build forms that can be set to automatically email response with an attachment or link, it can build landing pages, then all these can be hooked together into a campaign.

I have not used Marketo or Hubspot, my marketing guy uses a white label version of Greenrope.com and I have run some projects through that, Mautic is much easier to build forms, emails and such than that. Since I loaded it up on my server there is no cost except for CPU cycles.
 

Kevin Peter

Contributor
User Power
Value/Post Ratio
38%
Jun 2, 2015
261
98
35
This does NOT have built in CRM, but can move leads into your CRM (some CRM packages), it does interface to Mail Chimp (and a few other email providers). Super easy to build forms that can be set to automatically email response with an attachment or link, it can build landing pages, then all these can be hooked together into a campaign.

I have not used Marketo or Hubspot, my marketing guy uses a white label version of Greenrope.com and I have run some projects through that, Mautic is much easier to build forms, emails and such than that. Since I loaded it up on my server there is no cost except for CPU cycles.

Thank you @healthstatus ! Am rolling in this one to my next client.
 
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