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What is wrong with my sales funnel?

A detailed account of a Fastlane process...

Datingafter35

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I'm running a bootcamp for Singapore men on learning success with women with a partner.

Traffic - Facebook
Audience - 35 - 45
Demographics - male
My CPC is $1. My CTR is around 1%, my CPA is $12.

I've driven 20k impression and gotten 4 leads.

Need insights. Thanks.
unstoppablemachine.instapage.com

Updated. Have an end in mind.

Get 10 clients to run a bootcamp in Singapore per month.

Core offer - Each client pays $1997 for a 2 days bootcamp that lasted 4 weeks.
(need to draft out the what is it for me sales page)

Have at least $1000 worth of sale from tripwire of $7.
(need to draft out the what is it for me sales page)
 
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Last edited:

Growth & Learn

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I'm running a bootcamp for Singapore men on learning success with women with a partner.

Traffic - Facebook
Audience - 35 - 45
Demographics - male
My CPC is $1. My CTR is around 1%, my CPA is $12.

I've driven 20k impression and gotten 4 leads.

Need insights. Thanks.
unstoppablemachine.instapage.com
1. Your headline needs improvement. It's not clear what the benefits are. Rewrite. Make a big huge benefit driven headline.

2.You need to create much more of an ethical bribe to get your users to enter their email. Currently what you're offering is not going to move the needle (as you have noticed from your data)

3. Add more testimonials from successful clients.

4. You need better pictures of beautiful women! That's what you're selling in essence. The reward is meeting and attracting these women. Your pictures are blurry and pixelated...that's a red flag for trust building.

5. Personally, I'd use a video on my landing page for a service like this to gather optins before I'd try just a text based landing page but you must test this.
 

Growth & Learn

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I'm running a bootcamp for Singapore men on learning success with women with a partner.

Traffic - Facebook
Audience - 35 - 45
Demographics - male
My CPC is $1. My CTR is around 1%, my CPA is $12.

I've driven 20k impression and gotten 4 leads.

Need insights. Thanks.
unstoppablemachine.instapage.com
Also...your english needs work. Why are you randomly capitalizing words in your headline? And dude I wouldn't enter even my spam email in a site that had an advertisement for another company on the bottom that was diametrically opposed and not related to your current business. Plus, the broken jpegs on the bottom.

Cough up a few bucks and pay for a landing page platform that doesn't advertise their services on the bottom of your ads.
 

Kung Fu Steve

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Wow!

You are getting thrashed my man...

1. Your headline needs improvement. It's not clear what the benefits are. Rewrite. Make a big huge benefit driven headline.

This is spot on. What do they get for entering their email? A report? An email? A fluffy bunny that attracts ladies?

2.You need to create much more of an ethical bribe to get your users to enter their email. Currently what you're offering is not going to move the needle (as you have noticed from your data)

You see the ads everyone:

"One simple trick to get her to love you"
"One thing you can do to get in her pants today"

... err.. I shouldn't joke so much...

But maybe something along the lines of:

Get 'Dating Over 35' Your Guide to Finding Love in the New Age. Enter your name and email to receive it FREE.

Download: The Top 5 Things You Need to do to "Get back in the dating game" after 35

It'd take some actual thought and market research but something like that...

3. Add more testimonials from successful clients.

If you don't have any yet, go get some.

@Growth & Learn -- good work.[/quote][/QUOTE]
 

Kung Fu Steve

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Oh -- and the reason your cost for advertising is so high is because no one is clicking on the ad / no one is signing up BECAUSE of the reasons listed above.

The offer isn't clear, what they get isn't clear, and what they are supposed to do isn't clear.
 

Growth & Learn

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Wow!

You are getting thrashed my man...



This is spot on. What do they get for entering their email? A report? An email? A fluffy bunny that attracts ladies?



You see the ads everyone:

"One simple trick to get her to love you"
"One thing you can do to get in her pants today"

... err.. I shouldn't joke so much...

But maybe something along the lines of:

Get 'Dating Over 35' Your Guide to Finding Love in the New Age. Enter your name and email to receive it FREE.

Download: The Top 5 Things You Need to do to "Get back in the dating game" after 35

It'd take some actual thought and market research but something like that...



If you don't have any yet, go get some.

@Growth & Learn -- good work.
[/QUOTE][/QUOTE]
Thanks Steve. Wasn't trying to damage the guy. :) Hope I wasn't harsh but 'rather tough love helpful.'

Sincerely,
"The Thrasher"
 
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Kung Fu Steve

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Thanks Steve. Should Wasn't trying to damage the guy :) Hope I wasn't harsh but 'rather tough love helpful.'

Sincerely,
"The Thrasher"

I was talking about his advertising costs. That's through the roof! ... well especially since there's not a product on the back end of that.

P.S. @Datingafter35

xLJwjT5


Not sure why the image isn't showing up but look at this: http://imgur.com/xLJwjT5

Check out www.doubleyourdating.com

Follow everything that guy does... or did... or is doing..
 

Datingafter35

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BTW @Kung Fu Steve... something tells me this guy isn't coming back after his 1 letter response.
Sorry. I have no intelligence but I have relentless faith and believe.

If you don't give up on me. I'll change and improve.

I just spoke to my partner. And we have decided to take your recommended route.

I'm deleting the site and redoing it via the mistake part.

I'll update by next week.

Really appreciate the input.
 
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Kung Fu Steve

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Sorry. I have no intelligence but I have relentless faith and believe.

If you don't give up on me. I'll change and improve.

I just spoke to my partner. And we have decided to take your recommended route.

I'm deleting the site and redoing it via the mistake part.

I'll update by next week.

Really appreciate the input.

There's a lot of people on this forum who could learn from this post here.

Way to have humility and work ethic!

Doubleyourdating.com is the 800 pound gorilla in that market -- no one even comes close to what they are doing -- I would emulate a lot of what they do. Learn from their marketing!
 

Datingafter35

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There's a lot of people on this forum who could learn from this post here.

Way to have humility and work ethic!

Doubleyourdating.com is the 800 pound gorilla in that market -- no one even comes close to what they are doing -- I would emulate a lot of what they do. Learn from their marketing!
Thanks. Yes. I've subscribed to leaders in this niche.

Unfortunately due to job security my partner is not able to reveal his face via video only voice.
 

Kung Fu Steve

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jason91

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Get a clearer background at the top of the page, it totally turned me off. I would've exited the page as soon as I saw that screen. Reminds me of popups.

Additional Feedback:
1. Top of page improvements
Wording / contrast to background needs improvement. Visitors shouldn't need to squint to read what it says.
There's too much stuff and fluff at the top of the page, keep it simple and easy to understand.

Picture of a guy talking to a girl with both smiling works. Only having a woman doesn't allow the reader to imagine himself with her as much. Look at other dating guru landing pages and see what's working for them.

2. Add some social proof, or even a story of social proof. Lol, mention your course in relation to some googleable dating guru.

3. When you jump into a new section, make sure to make it visibly obvious so people know.

"Now that you know the steps we used to guide our clients in The Girlfriend Blueprint Sequence, it’s time to show you exactly how it benefited our clients and possibly you." I totally skipped over that the first time.

4. The create a free landing page thing at the bottom, does that show to everyone who visits? :/ Find a way to delete it

Good luck
 

The-J

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I'm running a bootcamp for Singapore men on learning success with women with a partner.

Traffic - Facebook
Audience - 35 - 45
Demographics - male
My CPC is $1. My CTR is around 1%, my CPA is $12.

I've driven 20k impression and gotten 4 leads.

Need insights. Thanks.
unstoppablemachine.instapage.com

Updated. Have an end in mind.

Get 10 clients to run a bootcamp in Singapore per month.

Core offer - Each client pays $1997 for a 2 days bootcamp that lasted 4 weeks.
(need to draft out the what is it for me sales page)

Have at least $1000 worth of sale from tripwire of $7.
(need to draft out the what is it for me sales page)

Your funnel is weird.

I signed up for your thing at the top of the screen. It sent me to a free live training...

...then to a page that looked EXACTLY like the initial landing page.

Now I'm in a thing that's asking me to sign up for something. So I did.

...and now nothing. I'm at a dead end.

I have yet to make a monetary commitment. If you call that fake number I provided, I'll probably say 'err, nah bro, wasn't really expecting to pay anything!'

Alright, time to go through the other path (Why the F*ck are there 2 paths that are completely different without any reason to segment your audience)

...and I can't. Incognito? Same thing, can't do it.

What the F*ck, man?

Your funnel is broken. The fact that you've spent a single ad dollar before going through it yourself and fixing the issues... pretty astonishing.

I'm not going to bother going through your other path with a proxy or something: completely useless.

Fix your funnel. That advice is free.

Sorry to sound like a dick, but you're asking why your funnel isn't making money when it's not working properly...
 
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