Ajtothec
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- May 30, 2015
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Hey guys,
I'm running a couple of lead generation campaigns through display ad networks. Generally speaking I have pretty untargetted traffic I need to filter. I want to offer incentives for people to optin and receive sales emails later on. Basically I want to offer good advice, no sales pitch, just gaining their trust. The incentive must be related to the actual topic (a $5 Amazon coupon won't work).
I was usually running these campaigns with free ebooks but I'm a bit tired of it.
Do you guys have any recommendation for other (digital) incentives for such a purpose? A lead is worth a few dollars so it must be scalable.
Any advice is appreciated.
I'm running a couple of lead generation campaigns through display ad networks. Generally speaking I have pretty untargetted traffic I need to filter. I want to offer incentives for people to optin and receive sales emails later on. Basically I want to offer good advice, no sales pitch, just gaining their trust. The incentive must be related to the actual topic (a $5 Amazon coupon won't work).
I was usually running these campaigns with free ebooks but I'm a bit tired of it.
Do you guys have any recommendation for other (digital) incentives for such a purpose? A lead is worth a few dollars so it must be scalable.
Any advice is appreciated.
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