Concept To Funded Kickstarter in Less Than a Month. [Tabletop]

[DennisD]

Looks like the experience will be worth a million bucks.

:-D. I think so.

I'm really excited... I can't sleep... all I'm doing is thinking about my game and moving forward. 3 hours of sleep last night, legit.

This isn't just a F*cking dream anymore, this is real RIGHT NOW. I can afford a 1K run of the base game and I'm moving forward with it as soon as my business is officially incorporated.

The part I'm worried most about is LOGISTICS... my weakest area.

What scares most others is marketing/selling the game.... which is oddly the part I'm actually excited and confident about. I've been doing freelance marketing and sales for almost the past decade... Once I have the games within arms length, the amount of $$$ made is only capped by my hustle, which I have plenty of.

Within a few months, selling this game will be my full-time job and I've never been more excited in my life.

My Other Projects.
Within the past few years, I've started and stopped a dozen other projects.

These are things which all had potential but weren't profitable at the time. These are things which I couldn't justify continuing work on while I had bills to pay. I DO plan to come around full circle on these things... and I have a step-by-step gameplan on how to get back there from here.

Immediately, however, this game needs my full attention.

Scale

I intentionally made this game mass-market for a reason, and that reason is to SCALE.
I want to use paid advertising to target a very specific target niche. I send them to a unique landing page with a video that speaks specifically to them.

I already have the "for couples" message refined so that's where I'll probably start. Once I find the combination of ad-copy+landing page that generates a positive ROI, I can scale and refine...

Then I set-up another ad/landing page combo to target science-fiction fans. Then I set-up another to target gaming fans. etc.

These categories are SO DEEP that they can expand ad-infinitum without running out of leads... so each successful campaign won't be a short-term win, it'll be a limitless revenue source.

Expansion Packs
This is the brilliant part. Expansion packs CREATE new demographics. If I want to target pet-lovers, for instance, I create an expansion pack specifically for them. I send them to a new landing page with the game+expansion pack combo and sales copy specifically for them, and I've just created a new revenue source.

I can individually target:

• Parents
• Horror fanatics
• PC gamers
• Fantasy readers
• Comic Geegs
• Fashionistas
• Foodies
• Frat-bros
• Gym-rats
• Hip-hop listeners
• Bostonians
• Sports fans
• etc, etc, etc,

There is literally no limit to how many people across the world I can craft a direct-sales message for, and no limit to the amount of games I can sell via each channel. This one simple single boardgame, is worth MILLIONS with the right attack strategy.

 

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[DennisD]

Customer Engagement

Let's talk for a few moments about what customer engagement is NOT:

• starting a twitter account and waiting for people to follow you.
• spamming a shitton of emails with polls to help YOU make more money.
• giving coupon codes
• asking permission

Customer engagement is not about you. It's not about your selfishness.
It's about the customer. Entirely about the customer.

This is what customer interaction looks like:

It's about finding your audience, backers, and supporters... and then publicly embarrassing them.
Make them wish they never supported you.

Wait... I think I did it wrong.
F*ck.

Oh well. I guess this counts as branding right?




Right?





( ͡° ͜ʖ ͡°)

 

[TedM]

Great stuff - congrats & thanks for sharing you experience.

 

[ClaytonAlbright]

Congrats on the funding, you blew it out of the park!

I have a friend who is obsessed with board games, I'm sure he will want one of these. It looks hilarious, I may pick up one to for those off occasions I have a party here.

 

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