Monetization Strategy-Recruitment Firm

[omar I]

Hi Folks, I have a financial services recruitment (executive search) firm in which I have hundreds of rich finance guys signing up and putting their personal information on my site. If I wanted to, I can get thousands of these guys to sign onto my site. My recruitment firm makes money only on placement. So its a famine or feast model. I can sometimes get a $30k placement and I sometimes have months where I get no placement. So I would like to monetize this massive list that I'm building. I've tried selling consulting services to candidates and it works 'ok' but I have not been able to create a sales funnel that is strong.

Your input on how to monetize a list of affluent candidates would definitely help me. Thanks in advance!

 

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[Vigilante]

Moved to introductions area. Welcome to the forum.

 

[valuecreator]

offer extra features to the candidates who want to pay a premium.

plenty will pay to have an edge over the competition.

 

[omar I]

Thanks valuecreator. How much would you charge?

 

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[MoneyDoc]

Nice to meet you too!

 

[omar I]

Nice meeting you folks. Thank you for helping me on this.

 

[valuecreator]

Thanks valuecreator. How much would you charge?

depends what you offer...

Split your list in segments, come up with premium features and test them at different price points. The market will tell you.

 

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[omar I]

I currently split the candidates into segments. Would you have any advice in regards to marketing funnel on this?

 

[valuecreator]

I would probably push the premium features via a regular free newsletter (on top of offering it when they register).

Just a guess, I don't know your market.

You could have a good thing going on, just test any ideas you have.

have fun!...