Any Digital Marketers out there?

[StayPositive]

Just curious how many of us are in the digital marketing niche right now.

By digital marketing I mean:
- overall marketing strategy
- Google AdWords/retargeting
- social media account management
- social media ads
- e-mail marketing
- SEO
- website building or optimization
- online sales funnels
- analytics
- etc.

If you belong, do you run your own agency or do you work as a specialist?
What was your path to this subject area?
Do you see yourself in DM in 5 years or is it just temp thing for you?

 

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[townhaus]

I'm doing 'digital marketing' by myself (no agency etc). I basically approached a B2B services company i think has a great product but could use some improvements with their online effort. I chose a company in the same industry as i want to build experience and eventually start my own company.

The way i approached it, is this. I already had some web design skills so offered to create another site that i'd manage and promote & bring them leads (through PR, creating blog posts, adwords, seo etc).

I'd build and manage the site, at no cost to my 'client' ( they way i see it, i'm in a partnership...they do the other stuff, legal, accounting, closing the sales) and any leads than i generate, i pass on and get a share of the revenue.
I think it's a good way for me to learn sales, marketing & build a network in my niche without having to risk anything.

Also i have a lot of freedom, to test and work on my own ideas as if its my own business (back to the partnership thinking) & they pay is directly related to performance (revenue) rather than hours or time.


The idea of expanding this into a specialist niche agency crossed my mind (doing what i'm doing but split among multiple clients, say paying a monthy retainer), but i think it's best to focus all my effort on learning what works best and doing really well to grow just one company, then using what i learned to do the same with my own.