Death Expo's

[rocksolid]

Ok, so here is the thought. There are wedding expos where you go to a hotel and they have the DJ's, bakers, bands and so on for a wedding. I was thinking about flipping the script. What about a death expo....... ummmm being prepared expo. I can get funeral homes, Tombstone makers, Cemetery reps to pile into a hotel conference room. The biggest hurdle I see is marketing this to the public. How can I get people to the expo.....can I get them to the expo? We all know preparing for our death is important but nobody wants to go through the process.

 

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[healthstatus]

nobody wants to go through the process

There you have it, next idea...

 

[LuckyPup]

Ok, so here is the thought. There are wedding expos where you go to a hotel and they have the DJ's, bakers, bands and so on for a wedding. I was thinking about flipping the script. What about a death expo....... ummmm being prepared expo. I can get funeral homes, Tombstone makers, Cemetery reps to pile into a hotel conference room. The biggest hurdle I see is marketing this to the public. How can I get people to the expo.....can I get them to the expo? We all know preparing for our death is important but nobody wants to go through the process.

I like your thinking and don't want to rain on your parade, but...

I used to work in pharma. A company tried to hire docs to do seminars for guys with sexual dysfunction. Went over like a lead zeppelin, er, limp zeppelin. No way in hell guys would attend a public event and raise their hands saying, "Yep. that's me. I can't get it up." I'm afraid your expo would have a similar fate. People don't want to think about death, much less care enough or be bold enough to make the effort to attend a public event. However...

You might create something online. Perhaps an online guide that points people to a one-stop-shop of services. Use an affiliate model, or lead gen model. Maybe JV with estate attorneys, planners, etc.

Just a few thoughts.

 

[rocksolid]

Thanks for the input guys. I knew it was an uphill battle but sometimes my head comes up with an idea and it's great to have this forum to focus my thoughts on it. I will think about the website idea, but there are a lot of websites about planning your burial so I need to really look and see what's out there.

 

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[LuckyPup]

The fact that there are other sites is good and bad - bad, because there's competition, but good, because it validates the idea. Can your site/idea provide a value add that others lack? A USP, twist on the formula?

Thanks for the input guys. I knew it was an uphill battle but sometimes my head comes up with an idea and it's great to have this forum to focus my thoughts on it. I will think about the website idea, but there are a lot of websites about planning your burial so I need to really look and see what's out there.