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Any Growth Hacking ideas for an online bookkeeping start up company?

Idea threads

garysvpa

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Hi, I have recently learned about Growth Hacking and am wanting to know if anybody on this
forum has any growth hacking ideas for an online bookkeeping start up company in Australia?

In short, we will offer an online bookkeeping services that provides audit proof financial statements from professional accountants to small Australian companies, and are looking for growth hacking ideas to help us grow.

Any ideas and advice on this will be much appreciated.
 
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Gale4rc

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I do growth hacking but, it comes down to a lot of your feature set and incoming data to interpret.... Which you posted nothing of...

Just a basic idea... Give them something to share when your tasks are completed. Something that let's them brag to their friends and show off that they have a book keeper. Will help increase your reach.
 

Andy Black

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Pick the low hanging fruit and get in front of people already looking for book-keepers or online book-keeping software.

Use paid search.

Honestly, I don't even know what "growth hacking" means...
 

pickeringmt

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Here is the idea:

You take your ideal customer

You define your highest value customer segment and build a profile of who that "person" is

Then, you find that crossover piece - that unrelated thing that ties this same group together - and you make THAT your sharable piece.

So lets say your segment happens to be 40-50 year old guys that are CPAs and also pretty much all love fishing. You make your message about having more time to fish, or some funny fishing video series - whatever.

These guys see bookkeeping stuff all day long. When they see your fishing videos come out, the will wet themselves with excitement.

That is the stuff that goes crazy - when you give people a chance to be themselves outside of what you are identifying them as with your product.
 
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garysvpa

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I do growth hacking but, it comes down to a lot of your feature set and incoming data to interpret.... Which you posted nothing of...

Just a basic idea... Give them something to share when your tasks are completed. Something that let's them brag to their friends and show off that they have a book keeper. Will help increase your reach.

Thank you very much for your suggestion. We appreciate the time you have spent to share your insightful comments, which will be seriously considered and adequately implemented.
 

garysvpa

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Pick the low hanging fruit and get in front of people already looking for book-keepers or online book-keeping software.

Use paid search.

Honestly, I don't even know what "growth hacking" means...


Thank you for your suggestion.
 

garysvpa

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Jul 23, 2014
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Here is the idea:

You take your ideal customer

You define your highest value customer segment and build a profile of who that "person" is

Then, you find that crossover piece - that unrelated thing that ties this same group together - and you make THAT your sharable piece.

So lets say your segment happens to be 40-50 year old guys that are CPAs and also pretty much all love fishing. You make your message about having more time to fish, or some funny fishing video series - whatever.

These guys see bookkeeping stuff all day long. When they see your fishing videos come out, the will wet themselves with excitement.

That is the stuff that goes crazy - when you give people a chance to be themselves outside of what you are identifying them as with your product.

I thank you for your prompt response and totally agree with your advice.
 
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