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A great example of demonstrating BENEFITS over FEATURES

A detailed account of a Fastlane process...

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Be water my friend
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Many people do not know the difference between the two terms, most think it is one and the same. I used to think this way.

But this thread is not meant to give you a solid definition between the two, there is a separate thread somewhere on the forum that talks about this in great depth.

What I want to share is this simple yet brilliant project on Kickstarter.
https://www.kickstarter.com/project...s-100-water-balloons-in-less-than-1?ref=users

If you watch the video pay attention to the info they provided.
No where did they mention how exactly the product work, just that it does what it does.
It gets to the point quickly and simply.
And most importantly it demonstrated BENEFITS!

It saves you TIME! If you've ever tied over a few dozen water balloons only to see it get obliterated in a couple of minutes you swear you'll never touch another water balloon. Unless you're throwing one.

But this simple invention tip the time scale between making the balloons and blasting them.
 
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