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hedgehog757

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I know it was in the book or on audio that MJ said something about price point and why it was important. And that it was not always a good strategy to lower prices as your price point can tell the consumer that they are getting quality for their money even if your price is higher than the competition. He phrased it better than that and I have been searching all over for it but can't find it.
Does anyone know where this is located in the book or on the audio CDs?
Thank you
 
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MJ DeMarco

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Page 303, Chapter 43.
 

hedgehog757

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Thanks MJ, I knew it was back there somewhere! It's hard to explain this to someone who is not getting it, even when I tell them in the last business I wonder I never did anything but raise prices because I gave people more for their money than my competition did. I even had quite a few instances of people going to my competition because they were cheaper but eventually coming to me because I was better and provided more quality.
 

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