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Process Thread: Learn Copywriting

A detailed account of a Fastlane process...

leono

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Today's Progress (July 10th, 2014)

First two pages of The Gun Range done! Stopped on the third page, 8th paragraph (two paragraphs from the end! "THIRD...").

Tomorrow

July 11th, 2014: Complete pages 3 and 4 of The Gun Range.
 
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leono

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Today's Progress (July 11th, 2014)

Finished pages 3 and 4 of The Gun Range! (Stopped on the fifth page -- Special Programming)

Tomorrow

July 12th, 2014: Complete pages 5 and 6 of The Gun Range.
 

leono

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Today's Progress (July 15th, 2014)

Completed the "front" page of his website: pwhgarrard.com

Up next: New Marketing. [2]

And since it's 5 pages, I'll split it up and do the first two pages tomorrow, July 16th, 2014. Then, finish up and do the last 3 pages on Thursday, July 17th, 2014.
 

leono

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Today's Progress (July 16th, 2014)

First two pages of New Marketing done!

Tomorrow

July 17th, 2014: Finish the "ad" up by writing the last 3 pages.
 
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leono

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Today's Progress (July 17th, 2014)

Finished up New Marketing!

Thoughts

I don't know if I'm going to work on this tomorrow. I should move on to the next "ad," but don't want to. Car broke down today and we were stuck on the highway for about seven hours, so I'm kinda not feelin' it right now. Gotta go get my uncle + the "car" and get it fixed (or towed) tomorrow morning. So I'll see how things play out before I make any definitive plans. But I'll definitely return to this Saturday morning when everything should calm down.

Tomorrow

July 18th, 2014: ??
 

leono

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Today's Progress (July 18th, 2014)

Got started on About Us. Stopped at the second paragraph under Richard Berman. Will finish it tomorrow.

Tomorrow

Finish the About Us page.
 

leono

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Today's Progress (July 19th, 2014)

Finished the About Us page today. [3]

Thoughts

Tomorrow, I'll move on to 1115 New Marketing. And since it's 5 pages, I'll give myself two days to complete it: 2 pages tomorrow and the remaining 3 pages for Monday (July 21st, 2014).

Tomorrow

July 20th, 2014: Write out by hand the first two pages of 1115 New Marketing.
 
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MJ DeMarco

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So when you started, how would you rate your proficiency? On a scale of 1 to 10?

And now?
 

MJ DeMarco

I followed the science; all I found was money.
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So when you started, how would you rate your proficiency? On a scale of 1 to 10?

And now?
 
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leono

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So when you started, how would you rate your proficiency? On a scale of 1 to 10?

And now?
0 before. Knew nothing about selling, advertising, marketing.

Today: ... Eh, I give myself a 5. My mindset has changed so much for the positive, but I don't actually have anything experience with writing a sales letter. So, 10 for the mindset, 0 on execution equals "5," so 5.
 
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leono

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Curious, it's been 5 months since you started this challenge... other than copying other salesletters have you written anything yourself?
Sorta. I'm working on a press release for someone.
 

Kyle Tully

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Sorta. I'm working on a press release for someone.

Dude.

5 months.

Write a salesletter.

You don't know how much you don't know until you sit down and try to write one :)

And the more you read and study from different sources the more confusing it becomes.

Put the books aside. Pick one copywriting mentor. Preferably one whose style you resonate with. Model their style and write your own salesletter "as if" you were them.

Give yourself a 24 hour deadline to get the first draft done. Post it here and we can give you feedback.
 

leono

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leono

Bronze Contributor
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Apr 12, 2012
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167

leono

Bronze Contributor
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Apr 12, 2012
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167
Today's Progress (July 27rd, 2014)

Two sentences complete.

Thoughts

I really need to get on top of things because I've drifted so far off course. It's been a struggle every day to write these articles because I threw my schedule off. I said "yes" to a whole bunch of activities, I should've never said yes to and now I'm just all over the place. I've lost focus, I'm distracted, and I'm getting up late (too late to write in the mornings).

I've made a mess of things.

I need to... No! I will get back on top of things by culling my list. I will get back into waking up early enough to do my copywriting first thing in the morning. That way I can have it done before my day even begins. And also I'm going to regain my focus and attention by eliminating many of the distractions in my life.

Tomorrow

July 28th, 2014: Complete Stock Marketing.
 

leono

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Today's Progress (July 29th, 2014)

Completed Stock Surge! [9]

Up next: Recover Stock Value. [10]

Tomorrow

Complete Recover Stock Value. [10]

Thoughts

I finally feel ready to start "aiming" i.e. planning out the rest of this challenge (or at least the rest of this stage of the challenge: hand write the following 12 copywriters...), so that's just what I'm going to do! Beginning tomorrow, I'll begin figuring out what I'll need to do to finish this challenge within the next year or two and go from there: continue writing the ads, having fun, and enjoying life.

Let's go.

Ready --> Aim --> Fire!
 

Kyle Tully

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Taking on the Gary Halbert challenge to learn copywriting in 30 days.
---
Ready --> Fire --> Aim!


Beginning tomorrow, I'll begin figuring out what I'll need to do to finish this challenge within the next year or two and go from there.
---
Ready --> Aim --> Fire!

I can't help but notice how far you've veered off course from your original vision :)

Why are you learning copywriting... what's the end goal?
 

leono

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I can't help but notice how far you've veered off course from your original vision :)

Why are you learning copywriting... what's the end goal?
I actually still believe in ready --> fire --> aim. I'm just finally getting around to the "aiming" part of this phase.

Anyway, the end goal is to use my knowledge of copywriting to sell my own products. I'm going to pick a few products and sell them on my own site plus Amazon.
 

DayIFly

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Hey man, great progress! I hope you didn´t stop.

If you´re overwhelmed with this massive scale of the material, maybe you want to adjust your approch like I did.

I am reading the books at the moment and if I think about writing ALL of the ads (and you´re reading the books/material of them too), then it looks kinda like a 2 year+ journey. It´s okay, I think, if you want to be a professional copywriter. But I want to be an Entrepreneur, you know^^

So after reading the books, and writing up the 9 ads, I won´t gather up the stuff of the other copywriters. That´s too much. I will go back to the books and take notes and make the 3x5 cards.

After that the challenge is finished and you aquired a new skill. Then you can read the other stuff and write out the ads as a "daily practice"-approach if you like.

I like it a lot more that way, so there are no interruptions like searching for ads, etc.
 

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