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I have created a new site..now what?

A detailed account of a Fastlane process...

Manish Parab

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hello friends I have created a site http://Khanawal.com ..its for helping house wife's/ food hobbyist who want to sell home made food, or for people who can order home made food..


I tried applying for one accelerator but got rejected.


I don't know where its going wrong.


its first start-up for me. I have worked on all aspect of it.


can you please give me some pointers which can help me to get funding or generate traffic for the site.


currently I have only focused on Indian market.


any help is really appreciated.
 
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zoomzoom

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I think that before you start to spend money on traffic, you need to make some changes to the website.

If I followed an ad for food and landed there I would want to know more about you before I ordered anything. I see you have the tiniest links to "about" and "how it works"(<--which leads to the food page) pages in your footer. You need to bring those up to the top... better yet, integrate the copy into the home page.

Tell us more about you and why we should order food from you... are you mail order? a vender in my town? what are your socialites?

A good start, now polish it and start generating traffic.
 
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therebel

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Apr 20, 2013
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hello friends I have created a site http://Khanawal.com ..its for helping house wife's/ food hobbyist who want to sell home made food, or for people who can order home made food..


I tried applying for one accelerator but got rejected.


I don't know where its going wrong.


its first start-up for me. I have worked on all aspect of it.


can you please give me some pointers which can help me to get funding or generate traffic for the site.


currently I have only focused on Indian market.


any help is really appreciated.

you get visitors 2 ways, paid traffic and brand evangelism..

paid traffic is great if you can afford it, facebook ads, stumble upon, youtube, all great ways to get engaged visitors on your site.

brand evangelism is my preferred way to get traffic, basically you join facebook groups, forums, any social networking communities that are about your passion, you create a related cause & mantra and you give value to these communities & start discussions on there until your brand becomes more recognizable and respected in these communities, keep in mind, it's a slow process, takes many different communities & requires you to start engaging discussions like if you look at my posts on here, I'm not exactly a fan favorite but my threads all have the most replies and views.. I'm easily one of the more engaging users on here, even if its for the wrong reasons, just learn from my mistakes and emulate what I did right..

as far as monetization, I'd say to scratch your own itch.. you know what your market wants because you ARE your market, you know more about your passion than anyone on this site does, so find the solution to a problem that's always bugged you about what you do & make that your product.
 

Gymjunkie

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What's the problem you're solving? Who is the ideal customer?

Is there enough margin to do food delivery?

Discover who is your perfect customer and go to websites they are visiting, forums they are at, talk with them, ask their opinions etc.
 

mentalic

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Love the pics, love the food.
But:
- You need a little polishing, that's for sure
- You need to say where you deliver
- Advertise only to those locations (with FB targeting with locations)
- You can print some ad material and distribute it around where you deliver (offline marketing)
- Create a FB page and try to attract some people, it will help you with repeated sales/offers etc
 
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Manish Parab

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Hi all , Thanks for your replies

I got very useful information.

some of the points I will consider on priority

1) How it works page [because from the posts above , people are getting different ideas of what site is doing].done[http://khanawal.com/How-It-Works.aspx]
2) Delivery locations ..[I'm not sure about it..can we sell home made food in america.people say in singapore we can't]
3) I'm not UI guy..so not sure how i'm going to achieve polishing stuff [dont have much money also].

Let me know from this how-it-works can you get to know what site is all about
 

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