Amail

Branding

Entering the ecommerce world importing products requires sharp focus. I can import something nobody else has, but then very few people will be looking for it. I can import something everybody has, but then I have a ton of competition.

My goal is to import products that meet the following criteria:

1. No, or few, established brands for the product
2. Fills a definite need
3. Relatively small - makes inbound and outbound shipping cheap

I began ...