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adiakritos

Beliefs

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by
adiakritos
, Feb 26th, 2012 at 10:56 AM (345 Views)
I saw a video the other day by this dude with a sort of arrogant tone in his presentation.

He claimed to have figured out the core of what makes certain people incredibly successful, unique, powerful, influencial and what sets them apart from the rest.

His examples included the Wright Brothers, Apple, and a few other companies and people.

The basic idea was this.

At the core of what they all do, it was a belief or a collection of beliefs that guided everything else they did. And as a result, people buy from them because of fruits that come from those beliefs.

At first I didn't believe this. I thought it was a bunch of bullshit and stopped watching it. A short while after I''ve reached page 892 of Steve Jobs' Biography and it's become apparent that it's true.

Steve had a number of famous beliefs that set his products apart.

That his products hardware should be designed to precisely run his software.

He believed that design does not follow function, instead function follows design. That is, he's design the way he wants something to look FIRST, and then have his engineers figure out how to make it work.

He believed in the power of intuition and designed his products to be usable on a intuitive level.

He couldn't help but use simplicity as the ultimate sophistication.

There are about a million other things that he believed that shown through in his products. But in the end it was to create great products. His final and more famous products were done without his name signed to a contract and no compensation.
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  1. JonZoolander's Avatar
    Great post!

    I believe this to be extremely true! Is there a way you could post the name of the "dude that was sort of arrogant", i want to do my own research to see what I can find out!!

    Thanks,

    Jon
    adiakritos likes this.
  2. adiakritos's Avatar
    it was one of those TED talks. But this one was no one a big stage. It was more of a classroom setting and a board he drew on. I don't remember his name. But try and search "success, innovation, steve jobs, apple, beliefs" or something like that
  3. Gregory Fleming's Avatar
    Well that's the beauty of Apple's products. It's all about the design. And design is something that's either lacking or is practically an afterthought in most products today. That's how Apple gets you.

    I'm about 75% through Fastlane Millionaire and it occurs to me what an acheivement Jobs pulled off after his comeback. Never mind the fact that he and Wozniak basically invented the home computer. Jobs pulled off both Scale and Magnitude. Not only do hundreds of millions want his products, they are willing to pay extra for them. Truly amazing.
    adiakritos likes this.
  4. adiakritos's Avatar
    I love the guy's ways. But lets keep Jobs' in perspective.

    Sure, his first two products (Woz's) were successful. The blue box thing where they'd rip off the phone companies back when the dial tone was hackable... and then the first personal computer.

    From the first personal computer, to the apple II which stole Xerox Parc's user interface (which became the cash cow for apple and sustained them for the next 10 years or so). Steve was ruthless in designing the user interface.

    But after he was kicked out... he had 10 million dollars in stocks he cashed in. I think it was 10 million but it could have been 100 million. I forget the exact amount.

    Without his capitol he'd have never been able to learn from his next huge failures. The NeXT computer and software, and the pixar machine and software.

    He nearly lost everything with those projects.

    He did have a track record from working with Apple. Although it was still hard to find investors for him.

    His own talents in finding exceptional people to work for him, to inspire them, and his eye for great design and intuitive user interfaces would have never been as useful if he didn't have any capitol to fund the programmers, engineers and designers in the first place.

    I don't think he was a genius. I think his successes with apple were more to do with how he was thinking about things. Sure he was a smart guy, but there are a lot of smarter people out there.