by, Feb 26th, 2012 at 10:56 AM (345 Views)
I saw a video the other day by this dude with a sort of arrogant tone in his presentation.
He claimed to have figured out the core of what makes certain people incredibly successful, unique, powerful, influencial and what sets them apart from the rest.
His examples included the Wright Brothers, Apple, and a few other companies and people.
The basic idea was this.
At the core of what they all do, it was a belief or a collection of beliefs that guided everything else they did. And as a result, people buy from them because of fruits that come from those beliefs.
At first I didn't believe this. I thought it was a bunch of bullshit and stopped watching it. A short while after I''ve reached page 892 of Steve Jobs' Biography and it's become apparent that it's true.
Steve had a number of famous beliefs that set his products apart.
That his products hardware should be designed to precisely run his software.
He believed that design does not follow function, instead function follows design. That is, he's design the way he wants something to look FIRST, and then have his engineers figure out how to make it work.
He believed in the power of intuition and designed his products to be usable on a intuitive level.
He couldn't help but use simplicity as the ultimate sophistication.
There are about a million other things that he believed that shown through in his products. But in the end it was to create great products. His final and more famous products were done without his name signed to a contract and no compensation.